Digital Transformation in Confectionery | Amos Foods Group Partners with MTC for Global Expansion

On January 3, 2025, Amos Foods Group partnered with MTC Information Technology to kick off an exciting new chapter in digital transformation—a Group-wide SAP ERP implementation designed to build a unified, efficient global operations management platform.

This isn’t just a technology upgrade—it’s a strategic move that positions Amos Foods Group for future growth.

甜蜜事业的数字化启航:金多多与MTC共启全球化运营新篇章

The project kickoff brought together an exceptional team: senior executives from Amos Foods Group, key business leaders, SAP solution experts, and the MTC implementation team, all aligned to drive this transformative initiative forward.

At the heart of this digital transformation initiative is SAP S/4HANA Cloud Private Edition, which will serve as the foundation to build a comprehensive digital management and innovation platform spanning Amos Foods Group’s global operations. This platform will seamlessly integrate all domestic and international production facilities, e-commerce channels, and sales networks—from local manufacturing sites in China to overseas sales companies in Japan, the United States, and beyond.

This transformation will enable Amos Foods Group to meet both corporate governance requirements and diverse local business needs. By achieving finance-operations integration, data standardization, sales-production collaboration, lean manufacturing, and total quality management, the platform will empower each business unit to operate efficiently while working in sync across the organization. Ultimately, this will provide robust digital support for Amos Foods Group’s sustainable global growth.

Addressing the Challenges of Rapid Growth

Since its founding in 2004, Amos Foods Group has achieved remarkable transformation over the past two decades: evolving from trader to manufacturer, from emerging to premium markets, and from OEM to building proprietary brands. Today, the company stands as a global leader in creative confectionery, a top-tier player in China’s confectionery industry, and a leading Chinese confectionery exporter. With two flagship brands—Amos Creative Confectionery and Biobor Functional Confectionery—its products reach over 50 countries and regions, including China, the United States, and Japan, earning strong consumer recognition in mainstream markets.

However, rapid expansion brings new challenges. As the organization grows increasingly complex, Enduo Ma, Chairman of Amos Foods Group, recognizes the imperative for change: “Our operations span R&D, manufacturing, logistics, and marketing. With continuous market expansion, we’re adding new business units, production facilities, and teams while advancing our global strategy and local operational capabilities. All of this demands a comprehensive management upgrade—we need an efficient, integrated system to support our next phase of growth.”However, rapid expansion brings new challenges. As the organization grows increasingly complex, Enduo Ma, Chairman of Amos Foods Group, recognizes the imperative for change: “Our operations span R&D, manufacturing, logistics, and marketing. With continuous market expansion, we’re adding new business units, production facilities, and teams while advancing our global strategy and local operational capabilities. All of this demands a comprehensive management upgrade—we need an efficient, integrated system to support our next phase of growth.”

Building a Unified Global Business Platform: Amos Foods Group's Digital Milestone

At the start of 2025, Amos Foods Group partnered with SAP and MTC Information Technology to launch a comprehensive digital transformation—building a robust management foundation for sustainable growth.

Strategic Goals:

Michael Lu, Chairman of MTC Information Technology, shared a powerful analogy at the kickoff meeting, comparing SAP ERP implementation to a historic unification:

One master code for every product, item, and entity—eliminating naming confusion and enabling true "data-driven conversations"

Enterprise-wide consistency in metrics, reporting, and accounting across all departments and systems—ensuring accuracy and reliability

Consolidated global financial reporting under group standards—providing leadership with a single source of truth for strategic decisions

These initiatives will not only eliminate communication barriers but also ensure data consistency and accuracy, providing more reliable support for management decision-making. Moving forward, Amos Foods Group will establish a solid management foundation to support rapid global business growth through unified data standards, streamlined processes, and integrated financial systems.

These initiatives will not only eliminate communication barriers but also ensure data consistency and accuracy, providing more reliable support for management decision-making. Moving forward, Amos Foods Group will establish a solid management foundation to support rapid global business growth through unified data standards, streamlined processes, and integrated financial systems.

Cross-Functional Excellence: Unlocking New Possibilities

Beyond strengthening group-level governance, the digital system will drive seamless collaboration across business units and operational functions.

Key Business Benefits:

Standardized management systems don’t contradict strategic innovation or aggressive business expansion—in fact, they enable it. Without a solid foundation, sustainable growth is impossible.

That’s why Amos Foods Group has chosen this pivotal moment to build its management cornerstone with SAP ERP as the core:

As Amos Foods’ digital transformation partner, MTC Information Technology brings deep expertise in the food industry and a global service network to support every step of this journey—empowering Amos Foods to achieve its vision of sustainable growth in the global confectionery business.

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MTC is an SAP Gold Partner and SAP Training Partner, dedicated to providing industry-specific digital transformation consulting and SAP-based digital solutions to clients worldwide. With over 300 successful SAP implementations across 14 countries globally, MTC helps diverse enterprises—from Fortune 500 companies and publicly listed corporations to growing businesses—achieve digital business transformation and innovation.

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